BIRD CONTROL AUSTRALIA

32,000 Cold Contacts. Zero Strategy. $11,808.76 In Revenue Later — The Power Of Segmentation Done Right

How We Helped Bird Control Australia Convert A Dead List Into $11.8K Revenue With A 4-Email Strategy

“Clear communication, smart strategy, and the results have been great — highly recommended!”

Joe Bavaro

Bird Control Australia

HERE'S THE BREAKDOWN...

GOALS

🚀 Increase revenue through email marketing

🚀Clean and segment existing contact list

🚀 Build a consistent monthly campaign system

PROBLEMS

❌ Missed revenue from unengaged past buyers

❌ No system for email marketing in place

❌ Massive list, zero segmentation strategy

THE RESULT

✅ $11,808.76 in revenue from emails in the first month

✅ 26 orders from just 4 emails

✅ 5.76x ROI including all costs

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How We Helped Bird Control Australia Convert A Dead List Into $11.8K Revenue With A 4-Email Strategy

Overview

Bird Control Australia is one of the country’s leading providers of humane bird deterrent systems, servicing residential, commercial, marine, and agricultural markets. With a reputation for quality and innovation, they’ve helped thousands of Aussies protect their properties from bird damage. But behind the scenes, they were sitting on a goldmine—a massive database of past customers that hadn’t been touched in years.

The Challenge

Despite a strong product and a solid reputation, the first quarter of 2025 hit hard. Sales dropped. Revenue was down. And Bird Control Australia was staring at a 32,000+ contact list that had never received a single follow-up email post-purchase.

There was no system in place. No segmentation. No retention strategy. They had a crowd of previous buyers... but no conversation happening.

They came to Xcelerate Digital Systems with one goal: turn this dormant list into a profit-driving machine—fast.

The Solution

We activated The Xcelerate Growth Engine™—starting with the FUEL stage: injecting strategy, research, and segmentation into their forgotten database. Our first move? Audit and clean the list, then divide it by the four core segments: Residential, Commercial, Marine, and Agriculture.

We used deep customer insights and behavioural data to craft highly tailored messaging for each group. Instead of one-size-fits-all broadcasts, we built four targeted campaigns that spoke directly to the buyer's pain points, urgency, and use cases.

Our IGNITE phase was simple but deadly effective:Four emails. Four segments. Each crafted with persuasive copy, clear offers, and direct CTAs that made taking action easy.

We didn’t just “send emails”—we built a system that could now operate monthly, reactivating old customers and keeping them engaged.

The Transformation

Before Xcelerate stepped in, their list was costing them money just to store it. No strategy. No returns. No visibility.

After just one month and four emails, Bird Control Australia brought in $11,808.76 in revenue and 26 new orders. They also gained a fully segmented database, ready to be used for ongoing revenue generation. ROI? A staggering 576%. And that’s after including all platform and management costs.

576% return on investment in under 30 days

$11,808.76 in revenue from one campaign

26 orders generated from four emails

32,000+ contacts cleaned, segmented, and activated

“Jack and the Xcelerate team made everything so easy for us. Clear communication, smart strategy, and the results have been great — highly recommended!”