Before this, I was a pest controller.
Which means the person building your campaigns has actually run a service business, quoted a job in someone's driveway, and sat waiting on the phone to ring.
TRUSTED BY












I was the customer before I was the agency.
I ran a pest control business. Vans, quotes, callbacks, the lot. Same as most of our clients now.
And like most service business owners, I got sold marketing. By people who had never done the work. They talked about reach and impressions and brand awareness, sent me a monthly report full of numbers that went up, and none of it made the phone ring any more than it had before.
The frustrating part was not the money. It was that nobody could explain what any of it was supposed to do. Ask a straight question, get a chart. It did my head in.
So I learned it myself. Properly. Not the reach and impressions version. The version where you can trace a dollar in to a job won.
Then people started asking me to do it for them.
That is the whole origin story. There was no grand plan to fix a broken industry. There was one bloke in a van who wanted to know where his money went, could not get an answer, and worked it out.
It is also why the business is shaped the way it is. Every client gets a video every week explaining what was done and why, because the thing I wanted and could never get was a straight answer.
Some of what we've built.














Why serious businesses choose XDS.
Not an account manager, not a junior. I build every campaign, test every funnel and own every result.
Stay because it works.
You will always know what was done and why.
If you do not get clients, I have not done my job.
No games. No lock-in. No BS.
I turn away more than I take on. If I can't get you results, I won't take your money. I only work with businesses I know I can win for.
No offshore, no juniors. Everything is built and run here in Australia. Not a call centre pressing "boost".
You own everything. Your ad accounts, your data, your assets, all in your name. Full transparency, always.
No lock-in contracts. No contracts, no hostage situations. Stay because it works, not because you're trapped. Cancel any time and keep the lot.
Most agencies are a one-night stand. Flashy, full of promises, gone by morning. We're the one you marry.
Just a bunch of grown adults getting excited about leads.
"Jack has been nothing but patient, understanding, and genuinely kind the whole way through."
"Everything is laid out before you, non-sugar-coated predictions on what to expect."
"An Agency that ACTUALLY cares. He listened."
"Has made a confusing (to me) landscape easy to understand."
"He took the time to understand my business needs."
If you only read one, read Ellie's. She came in knowing nothing about any of this, and the thing she talks about is not the results. It is that someone explained it to her.
How the work actually gets done.
Three stages. Fuel, which is the message and the traffic. Ignite, which is the pages and the follow-up that turn clicks into conversations. Xcelerate, which is scaling what works and killing what doesn't.
That is the short version. The long version is on the agency page.
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