Healing Wave Chiropractic Newcastle East, led by Dr. Conor Laing, is a growing chiropractic clinic focused on delivering high-quality patient care.

After taking over the practice, Dr. Laing had a clear mission: attract more new patients, reactivate past clients, and improve patient retention—all while maintaining a steady, predictable flow of appointments.

Like many local clinics, Healing Wave Chiropractic faced three critical roadblocks:

❌ Inconsistent new patient bookings—making revenue unpredictable.

❌ An inactive patient database—past clients weren’t returning.

❌ Low retention and credibility—few Google reviews meant potential patients weren’t convinced.

Despite previous marketing efforts, the clinic was struggling to generate steady leads and convert website visitors into booked appointments.

The challenge wasn’t just getting more clicks—it was turning those clicks into real paying patients.

To solve these issues, Xcelerate Digital Systems deployed a custom growth strategy based on the Xcelerate Growth Engine™—a proven system designed to attract, convert, and scale high-value clients.

🔹 Step 1: Generating High-Intent Leads

We launched targeted lead generation campaigns designed to attract quality patients actively looking for chiropractic services.

Instead of just driving clicks, we built a conversion-focused funnel that turned website visitors into real bookings. Leads weren’t just collected—they were sent straight into the clinic’s scheduling system (Cliniko) for instant follow-up.

🔹 Step 2: Reactivating Past Patients

Rather than letting a valuable database go to waste, we ran a strategic patient reactivation campaign.

Through personalised messaging and automated outreach, we successfully brought back 18% of past patients, increasing appointment volume without spending extra on new leads.

🔹 Step 3: Boosting Retention & Reputation

A key driver of clinic growth is trust and credibility.

To strengthen Healing Wave Chiropractic’s online presence, we implemented a review acceleration system, helping them gain 30+ new 5-star Google reviews in just two months—leading to more organic bookings.

Before partnering with Xcelerate Digital Systems, Healing Wave Chiropractic struggled with low lead volume, inactive past patients, and weak online credibility. After implementing a structured, results-driven system, the clinic now has:

✅ A predictable stream of 11+ new patient bookings every month.

✅ A lower cost-per-appointment of just $64.29.

✅ 18% of past patients reactivated, adding easy revenue.

✅ 30+ new Google reviews, boosting local trust and authority.

"Convenient, efficient, and extremely knowledgeable. Jack really knows his stuff."