From Fighting for Google Reviews to Dominating Local Search — 478% Review Growth and Top Rankings in 12 Months

Tropical Skips Cairns is a leading skip bin hire company servicing Cairns and the surrounding areas. Known for their reliable service and competitive pricing, they had built a strong local reputation — but in a competitive market, reputation alone wasn’t enough.

They needed a way to stand out, get seen, and turn satisfied customers into a powerful marketing asset.

Despite delivering outstanding service, Tropical Skips Cairns found themselves stuck in a frustrating battle for visibility. Their main competitor consistently outranked them on Google Local Search, thanks to a higher volume of customer reviews.

Tropical Skips' team relied on manual outreach to request reviews, which was inconsistent, time-consuming, and ultimately ineffective. Without a predictable system, they struggled to grow their online presence — costing them leads, revenue, and local market dominance.

That’s where Xcelerate Digital Systems stepped in. 🔥

We implemented a laser-focused strategy, leveraging key elements of the Xcelerate Growth Engine™ to fuel Tropical Skips’ growth:

FUEL Stage: We automated the entire review request process. As soon as a job was marked as completed in their internal system, customer details were instantly sent to our platform, triggering personalised, timely review requests.

IGNITE Stage: We optimised the messaging and timing to maximise engagement, making it frictionless for happy customers to leave 5-star reviews without delay.

By removing manual effort and building automation directly into their job completion flow, we created a seamless system that worked in the background — constantly fuelling Tropical Skips’ reputation and local rankings.

The results were nothing short of explosive. In just 12 months, Tropical Skips Cairns catapulted their Google reviews from 103 to 595, achieving a 478% growth rate.

Even more impressively, they smashed industry averages — converting 23% of review requests into published 5-star testimonials (compared to a typical 15%).

This surge in positive reviews vaulted them past their competitor, securing the top spot on Google Local Search and unlocking a flood of high-intent leads — all without adding extra work to their team.