Marketing systems for tradies and Aussie service businesses

Stop burning cash on ads that don't work. We build client-getting machines.

We build the funnels, systems, apps and websites that turn your business into a client-getting machine. You just show up and close.

100+
Clients
$2M+
Ad spend managed
120 days
To double your leads, or we work free

TRUSTED BY

The hard truth

Let's be honest. Marketing shouldn't be this bloody hard.

01
Leads land on a homepage that sells nothing.
02
Follow-up takes days instead of minutes. Enquiries go cold while you're on the tools.
03
By the time you call back, they've already booked your competitor.

That's not a traffic problem. That's a conversion problem.

The money isn't in the click. It's in what happens after. We build the complete path from first click to five-star review: landing pages, follow-ups, automations and reporting, all connected.

The Growth Engine

The difference between wasting money and making money? Systems.

Most marketing stops at the click. But the money isn't in the click, it's in what happens after. That's why we don't just drive traffic, we build the whole engine: cold clicks into conversations, trust into transactions, scattered efforts into a high-performing, client-generating machine.

01

Fuel Ring 01

Attract buyers, not browsers

We analyse your market, craft your offer and messaging, and run Meta and Google ads that pre-qualify buyers before you spend a cent.

02

Ignite Ring 02

Turn clicks into clients

Landing pages and automated follow-up that plug the leaks across your whole client journey: click, lead, call, site visit, proposal, job won, review.

03

Xcelerate Ring 03

Your partner in growth

We build, run and fine-tune the full system until it prints clients on repeat, then scale what works.

XDS-GE.v1 // Ring 01 · Fuel

Stop counting clicks. Start counting booked jobs.
$51
Lead cost, down from $199
Energised Networks · 74% less spend in 3 months
817
Google reviews, up from 103
Tropical Skips Cairns · and still climbing
37%
Membership growth
CrossFit Chemistry · their biggest in history
1 in 2.5
Enquiries that become paying jobs
Tropical Skips Cairns · at just $17 a lead

Receipts

Real clients. Real results.
Zero fluff.

Energised Networks website

$51per lead, from $199

Was paying $199 per lead and most weren't converting. Three months later:

  • Lead cost dropped to $51
  • Better quality leads at 74% less spend

Energised Networks

KTEC Solar landing page

7site assessments in 2 weeks

Two weeks after launch while competitors sat silent:

  • 7 Site Assessments Booked
  • 4 Proposals Sent
  • 1 Job Won

KTEC Electrical & Solar

Wright Dietitian landing page

$57.21per lead, nationwide

Went from waiting on referrals to booking clients nationwide for under $60 a lead.

  • 4 clients converted within the first 5 weeks of launch
  • Cost per intro call booked: $73.38
  • Cost per proposal sent: $110.45
  • National reach achieved from a Perth-based practice

Wright Dietitian

Tropical Skips Google reviews

817Google reviews, up from 103

Building an unbeatable reputation:

  • 817 Google reviews, up from 103. Still climbing.

Tropical Skips Cairns

CrossFit Chemistry landing page

37%increase in members

Was bracing for the usual winter slump. Three months later:

  • 37% Increase In Members
  • Biggest Membership Growth In Their History

CrossFit Chemistry

Bird Control Australia email campaign results

$22K+revenue with 7 emails

$22K+ Revenue W/ 7 Emails

  • Orders: 63
  • Average Order Value: $349.96
  • Cost Per Purchase: $11.64

Bird Control Australia

What clients say

Just a bunch of grown adults getting excited about leads.

Honestly if I could give more stars I would!!

Jack has been amazing from the very start! We came in with no idea about social media or websites, and he guided us through every step, jumping on Zoom calls, explaining everything clearly, and even sending recordings so we could go back and rewatch. We definitely haven't been the easiest, but Jack has been nothing but patient, understanding, and genuinely kind the whole way through. He's always quick to respond and happy to help with any questions. We honestly couldn't recommend him more.

Ellie Martin

Local Trading Supplies

An Agency that ACTUALLY cares

Jack was great! He explained everything and went above and beyond to make sure I was kept in the loop the whole time. He listened and made a plan tailored specifically for us and we are seeing great results so far. If you are looking for a marketing agency that ACTUALLY cares this is the one!

James Mole

Kole Media

Extremely Knowledgeable

Convenient, efficient and extremely knowledgeable. Jack really knows his stuff.

Dr Conor Laing (Chiro)

Healing Wave Chiropractic

XDS has been instrumental in growing our business

Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he's also taught our team valuable strategies for engaging with potential clients and building lasting relationships.

David Quinn

CrossFit Chemistry

Jack is simply awesome!

Jack is simply awesome! Has made a confusing (to me) landscape easy to understand and prompt with actions. Great communication with little videos that keep us in the loop about what's happening in the background and how he works his magic. Highly recommend!

Lucia Quinn

Collective Dental

He is always working behind the scenes!

Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. One thing I really like is that everything is laid out before you, non-sugar-coated predictions on what to expect. An easy-to-use platform. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need.

Adam Roulston

Energised Networks

Exceeded all my expectations!

The Xcelerate team really know their stuff and have exceeded all my expectations! In a very short time, I've seen results I couldn't have imagined without their expertise and support. I would strongly recommend them to anyone looking for real progress!

Samantha Wright

Wright Dietitian

Clear Communication, Smart Strategy

Jack and the Xcelerate team made everything so easy for us. Clear communication, smart strategy, and the results have been great. Highly recommend!

Joe Bavaro

Bird Control Australia

Always available to answer my questions

Jack is awesome! Highly recommend! From the start, Jack was professional, knowledgeable, and incredibly responsive. He took the time to understand my business needs and customise the workflows and automations to fit perfectly. Jack is super responsive and always available to answer my questions, even sending Loom videos and tutorials to ensure I fully understand the system.

Lana Thorpe

Move Me Studios

Excellent Knowledge, Service

TOP NOTCH!! Excellent knowledge, service & creativity to get you seen.

Adele O'Neil

Driving Miss Del

Seamless from onboarding to integration

These guys have provided me with an automated google review request platform and the process was seamless from onboarding to liaising with our web app developer for the integration with our job system, to the system being up and running and generating reviews.

Jared Lacco

Tropical Skips Cairns

Full system, no spare parts missing

Everything we handle so you don't have to.

Most agencies stop at the click. We build the complete path from first click to five-star review: landing pages, follow-ups, automations and reporting, all connected.

01
Strategy, offer and messaging

We analyse your market, competitors and ideal clients, then craft an offer that speaks straight to their pain points.

02
Websites built to convert

Conversion-focused sites on WordPress, Webflow or your platform. Engineered to turn visitors into enquiries, not just look pretty.

03
Landing pages and funnels

Pages built to guide visitors from curious to convinced, turning clicks into booked calls.

04
Meta and Google ads

We create, test and optimise campaigns that put your offer in front of people ready to pay.

05
Follow-up that never sleeps

CRM and automated sequences respond in minutes, nurture prospects and book calls while you're on the tools.

06
Live reporting dashboards

See exactly where every lead comes from and where every dollar goes. No mystery metrics.

07
Reviews and referrals on autopilot

Automated review requests and referral systems that build a five-star reputation while you sleep.

08
Custom tools and apps

When your industry needs it, we build it. Like SkipTrack: instant quotes by text the second a lead enquires.

Live and working

Some of what we've built.

Sites, funnels and systems that are live and working right now.

Xcelerate Digital Systems landing page
XDSLander
Energised Networks website
Energised NetworksSite
Big Boyz Binz website
Big Boyz BinzSite
Healing Wave Chiropractic landing page
Healing WaveLander
KTEC Electrical and Solar landing page
KTEC SolarLander
Wright Dietitian landing page
Wright DietitianLander
CrossFit Chemistry landing page
CrossFit ChemistryLander
Take a peek
under the hood
All our work
From cold to closed

How it works

01
Book your free Xcelerate Game Plan

A free call with Jack. We find the hidden profit-killers in your current setup and map exactly why your ads aren't working.

02
We build your client-getting machine

Offer, ads, landing pages, automations, email flows and reporting. Every moving part, built and connected.

03
Launch, optimise and scale

Weekly updates, real-time dashboards and constant testing. You watch the engine run.

NOT ALL MARKETING TEAMS ARE BUILT EQUAL

THE “90 BOOKINGS IN 30 DAYS” BROS
HIRING IN-HOUSE
DIRECT ACCESS TO THE EXPERT
You work with me, not a junior pressing boost post.
“Why is someone in the Philippines in my ad account?”
“I did a semester of marketing… using Canva.”
FULL LEAD GENERATION SYSTEM
We build, run, and fine-tune the full system until it prints clients on repeat.
They just run ads. Enough said
One person doing five roles. Burnout incoming.
NO LOCK-IN CONTRACTS
We earn it each month. If we don’t deliver, you walk.
3 to 12 month traps. Escape plan not included.
Hiring, firing, rehiring... fun times.
LIVE REPORTING DASHBOARD
Live dashboards and weekly Looms. Always in the loop
Fluff reports with “awareness metrics” no one asked for.
Maybe a spreadsheet. Maybe a gut feeling. Who knows.
SCALING WITHOUT WASTING CASH
We optimise first. Then scale hard.
More budget, same result. More budget. Again.
Time to hire again…
CONVERSION > CLICKS
Traffic is cute. Clients are better.
Focused on CPM, CTR and “feels good” metrics.
Conversions? That’s Monday’s problem.
FOLLOW-UP & LEAD NURTURE
Automations that follow up fast, warm leads up, and book calls.
“Here’s a CSV — good luck calling them.”
Sticky notes and voicemail roulette.
ONGOING STRATEGY & TESTING
We test ads, funnels, copy and offers every month. Nothing sits still.
“Let’s give it another week.” Again.
Test what? With what time?
GOOGLE REVIEW AUTOMATION
Reviews flow in while you sleep. Credibility compounds.
“Oh yeah, we should probably ask for those…”
“Can you leave us a review?” said... never.

Our Triple-Lock Guarantee

We put our money
where our mouth is.

Guarantee 01Results

Double your leads or we work free

We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.

Guarantee 02Transparency

Direct access, full transparency

You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.

Guarantee 03Freedom

No lock-in. Keep everything.

Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.

Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.

Jack Burton, founder of Xcelerate Digital Systems
Jack Burton // Founder, builds every campaign

Meet Jack, Xcelerate Digital Systems CEO

Meet Jack. The guy who actually builds your campaigns.

Ex-pest controller turned marketing specialist. Jack has been in the van, he gets it. After building marketing systems for 100+ clients and managing $2M+ in ad spend, he knows exactly what separates campaigns that print money from campaigns that burn it. No juniors pressing boost post. He personally builds every campaign, tests every funnel and owns every result.

100+
Clients built for
$2M+
Ad spend managed
1
Person you deal with
  • Direct access to the founder
  • No lock-in contracts
  • Live dashboards and weekly Loom updates
  • We own the outcome

The full story is on the About page.

Where we work

Based in Charlestown. Working Australia-wide.

We are a digital marketing agency in Charlestown, NSW, and a good chunk of our clients are within half an hour of the office: Newcastle, Lake Macquarie, Warners Bay, Cardiff, Belmont, Merewether and Maitland. If you want to sit across a table, we can.

The rest are nowhere near us. Cairns, Perth, Melbourne. The system does not care where you are, and neither do we. It just means some clients get a coffee and the rest get a Loom.

Your questions, answered

Straight answers.
No jargon.

How is XDS different from other agencies?

We own your results. While other agencies celebrate clicks and impressions, we obsess over your bank account balance. Plus no contracts, we earn your business every month.

How often will we communicate?

You'll get weekly Loom updates showing exactly what we're doing and why, plus live dashboard access 24/7. No radio silence, no "trust us" BS.

How long before I see results?

Most campaigns start generating leads within 14 days. Lead quality settles around the 30 day mark and significant pipeline growth shows by 90. And we guarantee to double your qualified leads within 120 days or we keep working for free.

More questions? Straight answers on everything else.

The free Xcelerate Game Plan

Book your free Xcelerate Game Plan and see exactly why your ads aren't working.

The XDS Game Plan calculator
  • Find Out Exactly Where Your Marketing Is Bleeding Money

    We'll show you the hidden profit-killers in your current setup (most agencies miss these completely).

  • Get The Exact Blueprint To Double Your Leads In 120 Days

    We'll map out what to fix, what to build, and how to scale without burning more budget.

  • Steal 3 High-Converting Ad Angles We're Using This Month

    See three high-performing ad angles we're using to drive booked calls for real clients.

  • Your Custom Client-Getting Roadmap

    A custom plan to attract better leads, convert more, and grow without chaos.

Why free?

Because we only work with businesses we know we can scale. This session lets us both find out if we're a fit. If we're not, no worries. You'll still walk away with a plan.

Apply for your Xcelerate Game Plan Only 4 sessions available per month