Meta & Facebook Ads

Facebook and Meta ads that bring buyers, not price shoppers.

A Meta ads agency for Australian service businesses. You are most likely reading this because one of our ads found you. That is the whole pitch.

Ads, landing page and follow-up built as one system, not three separate invoices
Cost per job tracked, not cost per click
You deal with Jack. Not an account manager, not a junior, not an offshore team

TRUSTED BY

Check it yourself

Most people find this page through one of our ads.

Every agency tells you they can generate leads. Ask them where their own clients came from and it goes quiet. Referrals, mostly. A network. Someone's mate.

We run Meta ads to find businesses like yours, and then we run Meta ads for those businesses. It is the same system pointed in two directions. If it did not work, you would not be here reading this.

That is the only claim on this page you can check yourself, right now, before you speak to anyone.

Where the money actually goes

The ads are rarely the problem. The twenty minutes after the click is.

You have probably run Facebook ads before, or paid someone to. Maybe it produced enquiries and none of them were worth having. Maybe it produced nothing and you got a report full of reach and impressions.

Here is what usually happened.

Minutes after the click
0:00
Your enquiries, going cold
0:00

The ad worked. Someone stopped, read it, and tapped.

0:40

Then they hit a page that asked for too much and told them too little, so most of them left. The few who did fill in the form landed in an inbox.

4:00

You were on the tools. Meanwhile the competitor who answers in four minutes was already on the phone.

20:00

By the time you called back that evening, they had already booked someone else.

Nothing in that chain was an advertising failure. Every dollar of it gets blamed on the ads.

Now run it forward twelve months. Same budget, same leak. The enquiries you paid for keep arriving and keep going cold in the gap between the click and the callback. You conclude Facebook ads do not work for your industry, and you stop. Meanwhile the competitor who answers in four minutes keeps buying the same clicks you gave up on, at the price you stopped being willing to pay.

That is the actual cost. Not the ad spend. The jobs that were sitting in your inbox with someone else's name on them by the time you got to the ute.

How we run it

Four steps, and you can see all of them.

01

Research

Competitor intel and creative research. We work out what your market is already responding to before a dollar goes out the door.

02

Build

Creative that stops the scroll, targeting that filters out the price shoppers before you pay for them, and copy matched to a page built to convert. Not a boosted post.

03

Catch

Follow-up that fires in minutes, not days. This is the step almost nobody sells you and it is the one that decides whether the spend was worth it.

04

Scale

Weekly reviews. Scale what books jobs, kill what does not. You get the numbers either way.

Meta ads create demand and capture it early, before the buyer ever reaches a search bar. Google ads capture the ones already searching. Most businesses run one and wonder why growth stalls.

REAL CLIENTS. REAL RESULTS. ZERO FLUFF.

Was paying $199 per lead and most weren't converting. Three months later:
  • Lead cost dropped to $51
  • Better quality leads at 74% less spend
Energised Networks
KTEC Solar landing page
Two weeks after launch while competitors sat silent:
  • 7 Site Assessments Booked
  • 4 Proposals Sent
  • 1 Job Won.

KTEC Electrical & Solar
Wright Dietitian Went From Waiting On Referrals To Booking Clients Nationwide For Under $60 A Lead
  • 4 clients converted within the first 5 weeks of launch
  • Cost per lead: $57.21
  • Cost per intro call booked: $73.38
  • Cost per proposal sent: $110.45
  • National reach achieved from a Perth-based practice
Wright Dietitian
Building an unbeatable reputation:
  • 817 Google reviews, up from 103. Still climbing.
Tropical Skips Cairns
Was bracing for the usual winter slump. Three months later:
  • 37% Increase In Members
  • Biggest Membership Growth In Their History

Winter usually kills gym signups. Not for our clients.

CrossFit Chemistry
$22K+ Revenue W/ 7 Emails
  • Orders - 63
  • Average Order Value - $349.96
  • Cost Per Purchase - $11.64
Bird Control Australia
Who this is not for

We say no to a fair bit of work.

01

We are not a fit if you want someone to run ads and leave the rest to you. The follow-up is half the system. If it is not going to get used, the ads are not worth buying.

02

We are not a fit if you cannot service more work. Two of the businesses we have turned away were one person with a full book. Ads would have made their life worse.

03

And we are not a fit if you need forty leads a week at eight dollars each. That is a different business to the one we run. We would rather send you ten people ready to buy than a hundred asking what your cheapest price is.

If we cannot see a clear path to results for you, we will tell you on the call and we will not take your money.

Our Triple-Lock Guarantee

We put our money where our mouth is.

Guarantee 01
Double your leads or we work free

We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.

Guarantee 02
Direct access, full transparency

You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.

Guarantee 03
No lock-in. Keep everything.

Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.

Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.

JUST A BUNCH OF GROWN ADULTS GETTING EXCITED ABOUT  Leads

"TOP NOTCH!! Excellent knowledge, service and creativity to get you seen."
Adele O'Neil
Driving Miss Del
Honestly if I could give more stars I would!!
Jack has been amazing from the very start! We came in with no idea about social media or websites, and he guided us through every step — jumping on Zoom calls, explaining everything clearly, and even sending recordings so we could go back and rewatch. We definitely haven’t been the easiest, but Jack has been nothing but patient, understanding, and genuinely kind the whole way through. He’s always quick to respond and happy to help with any questions. We honestly couldn’t recommend him more — if you need help with anything, Jack is your go-to! Honestly if I could give more stars I would!!
Ellie Martin
Local Trading Supplies
Jack is simply awesome!
Jack is simply awesome! Has made a confusing (to me) landscape easy to understand and prompt with actions. Great communication with little videos that keep us in the loop about what's happening in the background and how he works his magic. Highly recommend!
Lucia Quinn
Collective Dental
Always available to answer my questions
Jack is awesome! Highly recommend! From the start, Jack was professional, knowledgeable, and incredibly responsive. He took the time to understand my business needs and customise the workflows and automations to fit perfectly. Jack is super responsive and always available to answer my questions, even sending Loom videos and tutorials to ensure I fully understand the system.
Lana Thorpe
Move Me Studios
An Agency that ACTUALLY cares
Jack was great! He explained everything and went above and beyond to make sure I was kept in the loop the whole time. He listened and made a plan tailored specifically for us and we are seeing great results so far. If you are looking for a marketing agency that ACTUALLY cares this is the one!
James Mole
Kole Media
He is always working behind the scenes!
Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. One thing I really like is that everything is laid out before you, non-sugar-coated predictions on what to expect. An easy-to-use platform. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need.
Adam Roulston
Energised Networks
Excellent Knowledge, Service
TOP NOTCH!! Excellent knowledge, service & creativity to get you seen.
Adele O'Neil
Driving Miss Del
Extremely Knowledgeable
Convenient, efficient and extremely knowledgeable. Jack really knows his stuff
Dr Conor Laing (Chiro)
Healing Wave Chiropractic
Exceeded all my expectations!
The Xcelerate team really know their stuff and have exceeded all my expectations! In a very short time, I’ve seen results I couldn't have imagined without their expertise and support. I would strongly recommend them to anyone looking for real progress!
Samantha Wright
Samantha Wright
Wright Dietitian
Process Was Seamless From Onboarding To Liaising With Our Web App Developer
These guys have provided me with an automated google review request platform and the process was seamless from onboarding to liaising with our web app developer for the integration with our job system, to the system being up and running and generating reviews
Jared Lacco
Jared Lacco
Tropical Skips Cairns
XDS has been instrumental in growing our business
Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he’s also taught our team valuable strategies for engaging with potential clients and building lasting relationships.
David Quinn
David Quinn
CrossFit Chemistry
Clear Communication, Smart Strategy
Jack and the Xcelerate team made everything so easy for us. Clear communication, smart strategy, and the results have been great — highly recommend!
Joe Bavaro
Joe Bavaro
Bird Control Australia
Straight answers on Meta ads

Your questions, answered.

I've been burnt by a Facebook ads agency before. Why would this be different?

Fair question, and you should ask it. Three things are usually different. You deal with me directly, so there is no junior pressing boost on your account. The follow-up is built in rather than left to you, which is where most of the previous spend went cold. And you own everything, so if this ends you keep the ads, the pages and the data. What I will not do is tell you we have cracked some code. Plenty of people told you that already.

Will Facebook ads just bring me price shoppers?

That is the most common thing we get asked and it is a real risk, not a myth. Bad targeting plus a vague offer produces exactly that. The filter is in the ad and the page, not in the platform. We would rather send you 10 qualified prospects than 100 tyre-kickers.

I'm not a marketer. How much do I have to learn?

Nothing. You need to answer your phone. We build it, we run it, and you get a plain-English number each month that tells you what a job cost you.

How much should I budget?

There is no magic number. It depends on your market, competition and goals. We typically recommend starting with $1,500 to $3,000 a month in ad spend to give the algorithm enough data to optimise. During your free strategy session we will review your specific situation and give you realistic expectations.

How long before I see something?

Most campaigns start generating leads within 14 days. Lead quality settles around the 30 day mark and pipeline growth shows by 90. The real optimisation happens in weeks 2 to 8, when we have enough data to scale what works and kill what doesn't. We're not here for quick wins. We build sustainable lead engines.

Do you have lock-in contracts?

Absolutely not. We earn your business every month by delivering results. If we don't perform, you're free to leave anytime. Any agency that needs a contract to keep you probably isn't worth keeping.

BOOK YOUR FREE XCELERATE GAME PLAN & SEE EXACTLY WHY YOUR ADS AREN'T WORKING

Find Out Exactly Where Your Marketing Is Bleeding Money

We'll show you the hidden profit-killers in your current setup (most agencies miss these completely).

Get The Exact Blueprint To Double Your Leads In 120 Days

We’ll map out what to fix, what to build, and how to scale without burning more budget.

Steal 3 High-Converting Ad Angles We're Using This Month

See three high-performing ad angles we’re using to drive booked calls for real clients.

Your Custom Client-Getting Roadmap

A custom plan to attract better leads, convert more, and grow without chaos.

WHY FREE?

Because we only work with businesses we know we can scale.

This session lets us both find out if we’re a fit.

If we’re not, no worries.

You’ll still walk away with a plan.

⚠️ Only 4 Sessions Available Per Month

If you want in, apply now.