How a Local Chiropractor Turned Clicks into 11 New Appointments In One Month—Without Wasting Budget on No Shows...
How Healing Wave Chiropractic Transformed Their Growth With Automated Bookings, Reactivated Clients, and Higher Patient Retention.
What they came in with, and what changed.
- Increase new patient bookings and clinic growth
- Reactivate past patients for repeat visits
- Boost retention and enhance patient loyalty
- Competing clinics winning over new patients
- Old patient list sitting inactive and unused
- Low online credibility with few Google reviews
- 11 new patients monthly on average
- 18% of past patients reactivated
- 30+ new Google reviews in 60 days
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
Dr. Conor Laing took over Healing Wave Chiropractic in Newcastle East with a clear mission: more new patients, past patients coming back, and appointments that didn't swing wildly month to month.
Good clinic, invisible online
Like most local clinics, three things were working against him: new patient bookings were inconsistent enough to make revenue unpredictable, a database of past patients sat completely inactive, and a thin spread of Google reviews meant a new visitor had no real reason to trust the clinic over the one down the road. Previous marketing had generated clicks. It hadn't generated patients, and that gap between traffic and booked appointments was the actual problem.
Leads that go straight into the booking system, not a spreadsheet
The Xcelerate Growth Engine went in across three fronts. First, targeted lead generation built around a conversion-focused funnel rather than raw traffic, feeding straight into Cliniko for instant follow-up rather than sitting in an inbox. Second, a patient reactivation campaign using personalised, automated outreach to bring back people who'd already been a patient once, at a fraction of the cost of finding someone new. Third, a review acceleration system built to rebuild the clinic's online credibility at the rate new patients actually search at.
11 new patients a month, and a database that's earning its keep
Reactivation alone brought back 18% of past patients, adding appointments without spending a dollar on new leads. The review system added 30 or more new 5-star Google reviews in under two months, giving new visitors the trust signal the clinic was missing. And the core funnel now delivers 11 or more new patient bookings every month, at a cost per appointment of $64.29, a predictable number Dr. Laing didn't have before any of this started.
Healing Wave's numbers belong to one Newcastle clinic. What transfers is the order of operations: fix the funnel first, reactivate what you already have before you pay for anything new, and let reviews do the trust-building traffic alone never could.
Every stage, measured.
A predictable number the clinic didn't have before.
Leads fed straight into Cliniko for instant follow-up.
Appointments added with no new ad spend at all.
In under two months, rebuilding trust for new visitors.
Drag the line. See the difference.
Traceable results, on the record.
“Convenient, efficient and extremely knowledgeable. Jack really knows his stuff”
