From Fighting for Google Reviews to Dominating Local Search 478% Review Growth and Top Rankings
How XDS Helped Tropical Skips Cairns Outrank Competitors and Explode Reviews from 103 to 595 in 12 Months
What they came in with, and what changed.
- Outrank local competitors on Google Search
- Increase volume of high-quality Google reviews
- Automate the review collection process
- Struggling to keep up with competitors
- Manual review requests wasting time
- Low review volume hurting local rankings
- 478% increase in total Google reviews
- Ranked #1 in local search results
- 23% review request conversion rate
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
Tropical Skips Cairns is a skip bin hire company that had built a genuinely strong local reputation on reliable service and competitive pricing.
Better service, worse rankings
Reputation alone doesn't win a Google Local Search result. Their main competitor consistently outranked them, purely on review volume. The team's own attempts to ask for reviews were manual, inconsistent, and easy to let slip on a busy day, and without a predictable system behind it, that gap in visibility was quietly costing them leads and revenue every week.
Making the ask automatic
Xcelerate built the review request straight into the job itself: the moment a job was marked complete in Tropical Skips' own system, a personalised, correctly-timed review request went out automatically, no one had to remember to send it. The messaging and timing were tuned specifically to make leaving a 5-star review as frictionless as possible for an already-happy customer, turning what used to be manual admin into something running quietly in the background every day.
478% more reviews, and the top spot that came with them
In 12 months, Tropical Skips Cairns took their Google reviews from 103 to 595, a 478% increase, converting 23% of review requests into published testimonials against an industry average closer to 15%. That surge in reviews is what pushed them past their competitor into the number one local search position, without adding a single extra task to their team's day.
The automation works the same for any local business. The 478% is Tropical Skips Cairns specifically, in Cairns' skip bin market. What transfers is the mechanism: make the review ask automatic, time it right, and the ranking follows the reviews.
Every stage, measured.
A 478% increase in 12 months, without adding a task to the team's day.
Every request triggered automatically off job completion.
Against an industry average closer to 15%.
Past the competitor who'd outranked them on review volume.
Drag the line. See the difference.
Traceable results, on the record.
"The process was seamless from onboarding to integration and within weeks, we were already seeing new reviews roll in."