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Google Ads

Google Ads with one number that matters: cost per job.

They have a problem, a budget and a shortlist. The only question is whose name is on it.

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Campaigns built around the searches that produce jobs, not the ones that produce traffic
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Every call, form and booking traced back to the keyword that paid for it
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You deal with Jack, who builds the campaign himself
Apply For Your Xcelerate Game Plan

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The difference

Someone searching for your service is not browsing.

They have already decided they need this done. They are three tabs deep, comparing whoever showed up. That is the hottest traffic there is and it is also the most expensive, which is why wasting it hurts more than wasting anything else.

Most Google Ads waste money the same way most Meta ads do. Sent to a homepage that sells nothing, followed up days later, measured on clicks instead of clients.

We run Google Ads the way we run everything, as one part of a connected system. Tight keyword targeting, landing pages built for the search intent, follow-up that responds in minutes, and reporting that traces every dollar to a booked job.

Based in the Hunter? See Google Ads in Newcastle.

The part nobody else will give you

You will know what a job cost you.

Ask your last agency what a booked job cost you and see how long the answer takes. Most cannot tell you, because the tracking stops at the form submission and nobody joined it back up to the work that came in.

Every call, form and booking gets traced back to the exact keyword that produced it. At the end of the month you get one number that matters: what you paid to win a job. Not impressions, not clicks, not a cost per lead that includes the eleven people who were never going to buy.

What agencies report on
Impressions
Reach
Clicks
Cost per click
Cost per job

That number is the whole point. If it is bad, you will see it before we do, and we will tell you what we are changing.

No mystery metrics, no "trust us".

How we run it

Built like a system, not a set-and-forget campaign.

01
Intent research

We find the searches that mean money in your market, and cut the ones that drain budget.

02
Campaign build

Tight ad groups, ad copy that speaks to the search, and landing pages matched to intent.

03
Tracking setup

Every call, form and booking tracked back to the keyword that produced it.

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Optimise and scale

Weekly reviews, search-term pruning, bid and budget moves. Scale what books jobs, kill what doesn't.

Meta and Google

The strongest system runs both.

Meta ads put your offer in front of people who didn't know you existed. Google ads catch the people already looking.

Run together, connected to the same funnel and follow-up, they compound. Demand created on one channel gets captured on the other. Run one on its own and you are either paying to create interest you cannot catch, or waiting on interest you never created.

Jack Burton, founder of Xcelerate Digital Systems
Meet Jack, Xcelerate Digital Systems CEO

Meet Jack. The guy who actually builds your campaigns.

Ex-pest controller turned marketing specialist. Jack has been in the van, he gets it. After building marketing systems for 100+ clients and managing $2M+ in ad spend, he knows exactly what separates campaigns that print money from campaigns that burn it. No juniors pressing boost post. He personally builds every campaign, tests every funnel and owns every result.

The full story is on the About page.

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Direct access to the founder
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No lock-in contracts
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Live dashboards and weekly Loom updates
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We own the outcome
Straight answers on Google Ads

Common questions.

How do I know it's actually working?

Every call, form and booking is tracked back to the exact keyword that produced it. You see cost per job, not just cost per click. No mystery metrics, no "trust us".

Isn't Google Ads just for big budgets?

No. A modest budget works when it is pointed at the right searches and backed by a page built to convert. What kills small budgets is spreading them across searches that were never going to produce a job. We will tell you straight what your market actually needs before you commit.

I've run Google Ads before and it didn't work. Why would it now?

Usually it is not the ads, it is what happens after the click. Traffic dumped on a homepage, no follow-up, and success measured in clicks instead of booked jobs. We fix the whole path, not just the campaign.

What if my market is too small?

Then we will say so. Some areas genuinely do not have the search volume to justify it, and in those cases Meta is the better first move because it creates demand rather than waiting for it. We would rather tell you that on the call than take your money and report on impressions.

Our Triple-Lock Guarantee

We put our money where our mouth is.

Guarantee 01
Double your leads or we work free

We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.

Guarantee 02
Direct access, full transparency

You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.

Guarantee 03
No lock-in. Keep everything.

Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.

Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.

JUST A BUNCH OF GROWN ADULTS GETTING EXCITED ABOUT  Leads

"TOP NOTCH!! Excellent knowledge, service and creativity to get you seen."
Adele O'Neil
Driving Miss Del
Honestly if I could give more stars I would!!
Jack has been amazing from the very start! We came in with no idea about social media or websites, and he guided us through every step — jumping on Zoom calls, explaining everything clearly, and even sending recordings so we could go back and rewatch. We definitely haven’t been the easiest, but Jack has been nothing but patient, understanding, and genuinely kind the whole way through. He’s always quick to respond and happy to help with any questions. We honestly couldn’t recommend him more — if you need help with anything, Jack is your go-to! Honestly if I could give more stars I would!!
Ellie Martin
Local Trading Supplies
Jack is simply awesome!
Jack is simply awesome! Has made a confusing (to me) landscape easy to understand and prompt with actions. Great communication with little videos that keep us in the loop about what's happening in the background and how he works his magic. Highly recommend!
Lucia Quinn
Collective Dental
Always available to answer my questions
Jack is awesome! Highly recommend! From the start, Jack was professional, knowledgeable, and incredibly responsive. He took the time to understand my business needs and customise the workflows and automations to fit perfectly. Jack is super responsive and always available to answer my questions, even sending Loom videos and tutorials to ensure I fully understand the system.
Lana Thorpe
Move Me Studios
An Agency that ACTUALLY cares
Jack was great! He explained everything and went above and beyond to make sure I was kept in the loop the whole time. He listened and made a plan tailored specifically for us and we are seeing great results so far. If you are looking for a marketing agency that ACTUALLY cares this is the one!
James Mole
Kole Media
He is always working behind the scenes!
Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. One thing I really like is that everything is laid out before you, non-sugar-coated predictions on what to expect. An easy-to-use platform. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need.
Adam Roulston
Energised Networks
Excellent Knowledge, Service
TOP NOTCH!! Excellent knowledge, service & creativity to get you seen.
Adele O'Neil
Driving Miss Del
Extremely Knowledgeable
Convenient, efficient and extremely knowledgeable. Jack really knows his stuff
Dr Conor Laing (Chiro)
Healing Wave Chiropractic
Exceeded all my expectations!
The Xcelerate team really know their stuff and have exceeded all my expectations! In a very short time, I’ve seen results I couldn't have imagined without their expertise and support. I would strongly recommend them to anyone looking for real progress!
Samantha Wright
Samantha Wright
Wright Dietitian
Process Was Seamless From Onboarding To Liaising With Our Web App Developer
These guys have provided me with an automated google review request platform and the process was seamless from onboarding to liaising with our web app developer for the integration with our job system, to the system being up and running and generating reviews
Jared Lacco
Jared Lacco
Tropical Skips Cairns
XDS has been instrumental in growing our business
Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he’s also taught our team valuable strategies for engaging with potential clients and building lasting relationships.
David Quinn
David Quinn
CrossFit Chemistry
Clear Communication, Smart Strategy
Jack and the Xcelerate team made everything so easy for us. Clear communication, smart strategy, and the results have been great — highly recommend!
Joe Bavaro
Joe Bavaro
Bird Control Australia