// Websites

Web design that turns a search into a phone call.

Conversion-focused websites for Australian service businesses. Built on WordPress, Webflow, Wix or whatever you are already on.

Everything you need to convert visitors, 5 to 10 pages Professional copywriting written from your input Mobile-first, sharp and fast on every device Built for you to control: update photos and make edits yourself
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They looked you up before they rang.

★★★★★Real proof, where a stranger looks for it
One job. One action.GET A QUOTE

Five layers // one job

TRUSTED BY

01 What your website is actually doing

They looked you up before they rang.

Almost nobody finds a service business and calls straight away. Someone gives them your name at a barbecue, or they see the ute, or they find you in a search. Then they look you up. Every single one of them.

That is the moment your website exists for. Thirty seconds where a stranger works out whether you are a real operation or a bloke with a logo, whether you do the specific thing they need, and whether ringing you is going to be easy or a hassle.

You never see the ones who decide no. There is no notification for it. That is what makes a weak site so expensive and so easy to live with for years.

02 Why most websites fail

Most service business websites are online brochures.

They look fine, say nothing, and let every visitor leave without a trace.

Leads land on a homepage that sells nothing. No offer, no proof, no reason to enquire now. And by the time you call back the ones who do enquire, they have already booked your competitor.

The design is rarely the issue. Most of them look perfectly good. The problem is that nobody ever decided what the site was supposed to make someone do, so it does not make them do anything.

We build websites the same way we build funnels: engineered around one job, turning visitors into enquiries.

Based in the Hunter? See web design in Newcastle.

03 What's in the package

Everything a converting website needs.

01

Conversion-focused design

Built around the enquiry, not around a template's hero slot. Structured so a stranger can work out in ten seconds that you do their exact job.

02

Professional copywriting

We write it from your input. Your offer, your proof, your voice. You are not sent a blank Google Doc two weeks before launch.

03

Mobile-first and responsive

Looks sharp and loads fast on every device. Plus SEO foundations and on-page setup so Google can find you.

04

Full tracking and lead capture

Facebook Pixel and Google Analytics installed. Contact forms with instant notifications when someone reaches out.

05

Built for you to control

Unlimited revisions until you're 100% happy, a one-on-one training session, and a site you can update yourself. You are not locked into paying us to change a phone number.

04 Recent builds

Sites that pull their weight.

Chemistry Training, a Carrington gym. After the rebuild and the systems behind it: 37% increase in members. Biggest membership growth in their history.

Hunter Oral and Maxillofacial Surgery website
Hunter Oral & Maxillofacial Surgery View live ↗
Collective Dental Education website
Collective Dental Education View live ↗
Chemistry Training website
Chemistry Training View live ↗
Tradie Office Pro website
Tradie Office Pro View live ↗
Local Trading Supplies website
Local Trading Supplies View live ↗

Different industries, same job. A stranger arrives, works out in seconds that this is the right place, and gets in touch without having to hunt for how.

05 Part of the machine

A website is one part. The system is the point.

A great website with no traffic is a billboard in the desert. Traffic to a weak website is money down the drain.

That's why our websites are built as part of the Growth Engine: connected to your ads, your follow-up automation and your reporting, so every visitor has a path to becoming a client.

The website

Converts the people who came looking for you.

A landing page

Converts the people you paid to reach.

A different visitor with a different mood, and it needs its own page. See landing pages.

Jack Burton, founder of Xcelerate Digital Systems
Jack Burton // Founder, builds every site

06 Meet Jack, Xcelerate Digital Systems CEO

Meet Jack. The guy who actually builds your campaigns.

Jack ran his own service business before this, so he gets it. After building marketing systems for 100+ clients and managing $2M+ in ad spend, he knows exactly what separates campaigns that print money from campaigns that burn it. No juniors pressing boost post. He personally builds every campaign, tests every funnel and owns every result.

  • Direct access to the founder
  • No lock-in contracts
  • Live dashboards and weekly Loom updates
  • We own the outcome

The full story is on the About page.

07 Straight answers on web design

Your questions,
answered.

What platform do you build on?

WordPress, Webflow, Wix or your platform. We do not force you onto something you cannot maintain after we hand it over.

How many pages do I get?

Five to ten, which covers what a service business actually needs. More than that is usually someone billing you per page.

Do you write the copy?

Yes, from your input. That is included, not quoted as an extra. You know your offer and your proof better than we do. Turning it into something that sells is our job.

Does it include SEO?

It includes SEO foundations and on-page setup so Google can find you. We do not sell ongoing SEO or ranking services, and we will tell you straight if that is what you actually need.

Do I own it?

Yes. Unlimited revisions until you are happy, a training session so you can update it yourself, and no hostage situation if we stop working together.

Do I need a landing page too?

Only if you are running ads. If you are, then yes, and it is a separate build for a reason. See landing pages.

Receipts

Real clients. Real results.
Zero fluff.

Energised Networks website

$51per lead, from $199

Was paying $199 per lead and most weren't converting. Three months later:

  • Lead cost dropped to $51
  • Better quality leads at 74% less spend

Energised Networks

KTEC Solar landing page

7site assessments in 2 weeks

Two weeks after launch while competitors sat silent:

  • 7 Site Assessments Booked
  • 4 Proposals Sent
  • 1 Job Won

KTEC Electrical & Solar

Wright Dietitian landing page

$57.21per lead, nationwide

Went from waiting on referrals to booking clients nationwide for under $60 a lead.

  • 4 clients converted within the first 5 weeks of launch
  • Cost per intro call booked: $73.38
  • Cost per proposal sent: $110.45
  • National reach achieved from a Perth-based practice

Wright Dietitian

Tropical Skips Google reviews

817Google reviews, up from 103

Building an unbeatable reputation:

  • 817 Google reviews, up from 103. Still climbing.

Tropical Skips Cairns

CrossFit Chemistry landing page

37%increase in members

Was bracing for the usual winter slump. Three months later:

  • 37% Increase In Members
  • Biggest Membership Growth In Their History

CrossFit Chemistry

Bird Control Australia email campaign results

$22K+revenue with 7 emails

$22K+ Revenue W/ 7 Emails

  • Orders: 63
  • Average Order Value: $349.96
  • Cost Per Purchase: $11.64

Bird Control Australia

08 Our Triple-Lock Guarantee

We put our money
where our mouth is.

Guarantee 01Results

Double your leads or we work free

We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.

Guarantee 02Transparency

Direct access, full transparency

You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.

Guarantee 03Freedom

No lock-in. Keep everything.

Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.

Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.

09 What clients say

Just a bunch of grown adults getting excited about leads.