Web Design

Web design that turns a search into a phone call.

Conversion-focused websites for Australian service businesses. Built on WordPress, Webflow, Wix or whatever you are already on.

Everything you need to convert visitors, 5 to 10 pages
Professional copywriting written from your input
Mobile-first, sharp and fast on every device
Built for you to control: update photos and make edits yourself

TRUSTED BY

What your website is actually doing

They looked you up before they rang.

Almost nobody finds a service business and calls straight away. Someone gives them your name at a barbecue, or they see the ute, or they find you in a search. Then they look you up. Every single one of them.

That is the moment your website exists for. Thirty seconds where a stranger works out whether you are a real operation or a bloke with a logo, whether you do the specific thing they need, and whether ringing you is going to be easy or a hassle.

People who looked you up
The ones who rang

You never see the ones who decide no. There is no notification for it. That is what makes a weak site so expensive and so easy to live with for years.

Why most websites fail

Most service business websites are online brochures.

They look fine, say nothing, and let every visitor leave without a trace.

Leads land on a homepage that sells nothing. No offer, no proof, no reason to enquire now. And by the time you call back the ones who do enquire, they have already booked your competitor.

The design is rarely the issue. Most of them look perfectly good. The problem is that nobody ever decided what the site was supposed to make someone do, so it does not make them do anything.

We build websites the same way we build funnels: engineered around one job, turning visitors into enquiries.

Based in the Hunter? See web design in Newcastle.

What's in the package

Everything a converting website needs.

01
Conversion-focused design

Built around the enquiry, not around a template's hero slot. Structured so a stranger can work out in ten seconds that you do their exact job.

02
Professional copywriting

We write it from your input. Your offer, your proof, your voice. You are not sent a blank Google Doc two weeks before launch.

03
Mobile-first and responsive

Looks sharp and loads fast on every device. Plus SEO foundations and on-page setup so Google can find you.

04
Full tracking and lead capture

Facebook Pixel and Google Analytics installed. Contact forms with instant notifications when someone reaches out.

05
Built for you to control

Unlimited revisions until you're 100% happy, a one-on-one training session, and a site you can update yourself. You are not locked into paying us to change a phone number.

Recent builds

Sites that pull their weight.

Hunter Oral & Maxillofacial Surgery full homepage design
Hunter Oral & Maxillofacial Surgery
View live site ↗
Collective Dental Education
View live site ↗
Chemistry Training
View live site ↗
Tradie Office Pro
View live site ↗
Local Trading Supplies
View live site ↗
Part of the machine

A website is one part. The system is the point.

A great website with no traffic is a billboard in the desert. Traffic to a weak website is money down the drain.

That's why our websites are built as part of the Growth Engine: connected to your ads, your follow-up automation and your reporting, so every visitor has a path to becoming a client.

If you are running ads, you want a landing page as well as a site. They do different jobs. The website converts the people who came looking for you. A landing page converts the people you paid to reach, which is a different visitor with a different mood and it needs its own page.

Jack Burton, founder of Xcelerate Digital Systems
Meet Jack, Xcelerate Digital Systems CEO

Meet Jack. The guy who actually builds your campaigns.

Ex-pest controller turned marketing specialist. Jack has been in the van, he gets it. After building marketing systems for 100+ clients and managing $2M+ in ad spend, he knows exactly what separates campaigns that print money from campaigns that burn it. No juniors pressing boost post. He personally builds every campaign, tests every funnel and owns every result.

The full story is on the About page.

Direct access to the founder
No lock-in contracts
Live dashboards and weekly Loom updates
We own the outcome
Straight answers on web design

Your questions, answered.

What platform do you build on?

WordPress, Webflow, Wix or your platform. We do not force you onto something you cannot maintain after we hand it over.

How many pages do I get?

Five to ten, which covers what a service business actually needs. More than that is usually someone billing you per page.

Do you write the copy?

Yes, from your input. That is included, not quoted as an extra. You know your offer and your proof better than we do. Turning it into something that sells is our job.

Does it include SEO?

It includes SEO foundations and on-page setup so Google can find you. We do not sell ongoing SEO or ranking services, and we will tell you straight if that is what you actually need.

Do I own it?

Yes. Unlimited revisions until you are happy, a training session so you can update it yourself, and no hostage situation if we stop working together.

Do I need a landing page too?

Only if you are running ads. If you are, then yes, and it is a separate build for a reason. See landing pages.

Our Triple-Lock Guarantee

We put our money where our mouth is.

Guarantee 01
Double your leads or we work free

We'll double your qualified leads in 120 days. If we miss the target, we keep working at no extra cost until we hit it. No excuses. No fine print.

Guarantee 02
Direct access, full transparency

You work directly with Jack. Weekly updates. Live dashboards. You'll always know exactly where your money's going and what it's producing. In plain English.

Guarantee 03
No lock-in. Keep everything.

Stay because it's working, not because you're stuck. Month-to-month means you can walk anytime. And if you do? You keep everything we built.

Why can we make this guarantee? Because the Growth Engine isn't an untested theory. It's a proven system behind 100+ clients and $2M+ in managed ad spend. We only win when you win.

JUST A BUNCH OF GROWN ADULTS GETTING EXCITED ABOUT  Leads

"TOP NOTCH!! Excellent knowledge, service and creativity to get you seen."
Adele O'Neil
Driving Miss Del
Honestly if I could give more stars I would!!
Jack has been amazing from the very start! We came in with no idea about social media or websites, and he guided us through every step — jumping on Zoom calls, explaining everything clearly, and even sending recordings so we could go back and rewatch. We definitely haven’t been the easiest, but Jack has been nothing but patient, understanding, and genuinely kind the whole way through. He’s always quick to respond and happy to help with any questions. We honestly couldn’t recommend him more — if you need help with anything, Jack is your go-to! Honestly if I could give more stars I would!!
Ellie Martin
Local Trading Supplies
Jack is simply awesome!
Jack is simply awesome! Has made a confusing (to me) landscape easy to understand and prompt with actions. Great communication with little videos that keep us in the loop about what's happening in the background and how he works his magic. Highly recommend!
Lucia Quinn
Collective Dental
Always available to answer my questions
Jack is awesome! Highly recommend! From the start, Jack was professional, knowledgeable, and incredibly responsive. He took the time to understand my business needs and customise the workflows and automations to fit perfectly. Jack is super responsive and always available to answer my questions, even sending Loom videos and tutorials to ensure I fully understand the system.
Lana Thorpe
Move Me Studios
An Agency that ACTUALLY cares
Jack was great! He explained everything and went above and beyond to make sure I was kept in the loop the whole time. He listened and made a plan tailored specifically for us and we are seeing great results so far. If you are looking for a marketing agency that ACTUALLY cares this is the one!
James Mole
Kole Media
He is always working behind the scenes!
Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. One thing I really like is that everything is laid out before you, non-sugar-coated predictions on what to expect. An easy-to-use platform. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need.
Adam Roulston
Energised Networks
Excellent Knowledge, Service
TOP NOTCH!! Excellent knowledge, service & creativity to get you seen.
Adele O'Neil
Driving Miss Del
Extremely Knowledgeable
Convenient, efficient and extremely knowledgeable. Jack really knows his stuff
Dr Conor Laing (Chiro)
Healing Wave Chiropractic
Exceeded all my expectations!
The Xcelerate team really know their stuff and have exceeded all my expectations! In a very short time, I’ve seen results I couldn't have imagined without their expertise and support. I would strongly recommend them to anyone looking for real progress!
Samantha Wright
Samantha Wright
Wright Dietitian
Process Was Seamless From Onboarding To Liaising With Our Web App Developer
These guys have provided me with an automated google review request platform and the process was seamless from onboarding to liaising with our web app developer for the integration with our job system, to the system being up and running and generating reviews
Jared Lacco
Jared Lacco
Tropical Skips Cairns
XDS has been instrumental in growing our business
Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he’s also taught our team valuable strategies for engaging with potential clients and building lasting relationships.
David Quinn
David Quinn
CrossFit Chemistry
Clear Communication, Smart Strategy
Jack and the Xcelerate team made everything so easy for us. Clear communication, smart strategy, and the results have been great — highly recommend!
Joe Bavaro
Joe Bavaro
Bird Control Australia