32,000 Cold Contacts. Zero Strategy. $22,047.78 In Revenue Later
How We Helped Bird Control Australia Convert A Dead List Into $22K Revenue With A Simple Email Strategy
What they came in with, and what changed.
- Increase revenue through email marketing
- Clean and segment existing contact list
- Build a consistent monthly campaign system
- Missed revenue from unengaged past buyers
- No system for email marketing in place
- Massive list, zero segmentation strategy
- $22,047.78 in revenue from emails in the first month
- Average order value of $349.34
- 5.76x ROI including all costs
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
Bird Control Australia is one of the country's leading humane bird deterrent providers, across residential, commercial, marine and agricultural markets, with a genuinely strong product and reputation to match.
A 32,000-name list that never got a second email
None of that showed up in the first quarter of 2025. Sales were down, revenue was down, and sitting underneath all of it was a database of over 32,000 past customers who hadn't received a single follow-up email since their purchase. No segmentation, no retention strategy, just a very large list of people who used to buy and had no reason to think about Bird Control Australia again.
Four segments, four emails, one system
The list got cleaned and split into the four groups that actually mattered: Residential, Commercial, Marine and Agriculture, each with messaging built around that segment's specific pain points and use case rather than one broadcast to everyone. Four emails went out, one per segment, each with a clear offer and a direct call to action, and more importantly, a system that could now run monthly instead of being a one-off.
$22K and a database that's actually worth something now
Before, the list was costing money just to store, with no returns and no visibility. After one month and four emails, Bird Control Australia brought in $22,047.78 in revenue from 26 new orders, an average order value of $349.34, and a 576% return on investment after every platform and management cost was counted. They didn't just get a good month, they got a segmented, reactivated database that keeps producing.
The 576% is what happened with this list, this month. What transfers is the method: a dormant customer list isn't dead, it's unsegmented, and the fix is worth running whether your list is 3,000 names or 32,000.
Every stage, measured.
Four emails, one per segment, in the first month.
After every platform and management cost was counted.
At an average order value of $349.34.
Cleaned, segmented into four markets, and activated.
Drag the line. See the difference.
Traceable results, on the record.
“Clear communication, smart strategy, and the results have been great — highly recommended!”
