No Online Presence, No Follow-Up System, No Problem — CrossFit Chemistry's Growth Story
How We Helped CrossFit Chemistry Turn A Broken Follow-Up System Into Record Membership Numbers
What they came in with, and what changed.
- Generate consistent new member enquiries online
- Build a real follow-up system that converts
- Grow membership during a notoriously slow season
- Barely visible online, weak website presence
- No follow-up system in their Wodify CRM
- Relying on word-of-mouth to bring members in
- 37% membership growth over 6 months
- Biggest membership increase in the gym's history
- Growth achieved during the slow winter period
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
David Quinn built CrossFit Chemistry as a serious training environment on the back of a competitive rugby career, and inside the four walls, the coaching was never the issue.
Winter was coming, and gyms don't grow in winter
Outside the gym was a different story. The website wasn't doing any real work, there was no system turning an enquiry into a booked trial, and the gym's own Wodify CRM sat mostly unused for follow-up. Leads asked a question and never heard back fast enough to matter. Then winter arrived, the exact stretch of the year when gyms across the country watch membership shrink, not grow.
Building the system David didn't have time to build himself
The full Growth Engine went in: ads built to reach the right prospects, landing pages designed to turn a curious visitor into a booked intro call, and automated follow-up doing the chasing the moment someone enquired, so nothing sat waiting on a coach's spare five minutes between classes. On top of the system itself, David's team got direct training on how to talk to a prospect and turn that first conversation into a member, because a perfect funnel still needs a human on the other end of it who knows what to say.
37% growth, in the season that's supposed to cost you members
Before, there was no reliable pipeline and nothing nurturing the leads that did come in. Six months later, membership was up 37%, the biggest increase in the gym's history, and it happened during winter, the exact period every other box in the country treats as a write-off. That timing is the real proof: this wasn't a lucky month riding a seasonal wave, it was a system working against the season, not with it.
CrossFit Chemistry's 37% is one gym, in one winter. What transfers is the system: a funnel built before the ads go live, follow-up fast enough that a warm lead stays warm, and a team trained to close what the system hands them.
Every stage, measured.
Over 6 months, the biggest increase in the gym's history.
The period every other gym in the country treats as a write-off.
Not a lucky month. A system working against the season, not with it.
Coaches trained to close what the system hands them.
Drag the line. See the difference.
Traceable results, on the record.
Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he’s also taught our team valuable strategies for engaging with potential clients and building lasting relationships.
