THE SUMMARY
- Generate consistent new member enquiries online
- Build a real follow-up system that converts
- Grow membership during a notoriously slow season
- Barely visible online, weak website presence
- No follow-up system in their Wodify CRM
- Relying on word-of-mouth to bring members in
- 37% membership growth over 6 months
- Biggest membership increase in the gym's history
- Growth achieved during the slow winter period
SEE THE XDS TRANSFORMATION
APPLY FOR YOUR FREE 45-MINUTE STRATEGY SESSION WITH JACK TODAY
How We Helped CrossFit Chemistry Turn A Broken Follow-Up System Into Record Membership Numbers
CLIENT OVERVIEW
CrossFit Chemistry is a CrossFit, hybrid, and weightlifting gym co-founded by David Quinn.
A qualified engineer who trains and coaches full-time alongside running the business.
David came from a competitive rugby background and built CrossFit Chemistry as a serious training environment for people who want results.
Like most gym owners, he was exceptional at what he did inside the four walls. Getting new members through the door was a different story.
When CrossFit Chemistry came to XDS, their online presence was close to non-existent.
The website wasn't doing any heavy lifting, and there was no real system in place to capture or convert enquiries.
Their Wodify CRM sat largely unused when it came to follow-up.
Leads were slipping through the cracks. And with winter approaching.
The period that kills gym membership numbers across the country.
The pressure was on to find a solution that actually worked.
THE CHALLENGE
When CrossFit Chemistry came to XDS, their online presence was close to non-existent.
The website wasn't doing any heavy lifting, and there was no real system in place to capture or convert enquiries.
Their Wodify CRM sat largely unused when it came to follow-up. Leads were slipping through the cracks.
And with winter approaching the period that kills gym membership numbers across the country.
The pressure was on to find a solution that actually worked.
THE SOLUTION
XDS deployed the full Growth Engine for CrossFit Chemistry.
That meant building out the complete system from the ads that brought in the right prospects, to the landing pages designed to convert curious visitors into booked calls, to the automated follow-up sequences that did the chasing so David and his team didn't have to.
Every step of the member acquisition journey was mapped, plugged, and put on autopilot.
The team also received training on how to engage prospects and build lasting client relationships, turning the whole gym into a better sales environment, not just the marketing.
THE TRANSFORMATION
Before XDS, CrossFit Chemistry had no reliable pipeline and no system to nurture the leads they did get.
Six months later, they had grown their membership by 37%. That figure is significant on its own. But the context makes it remarkable.
This growth happened during winter, when most gyms are losing members, not gaining them.
It wasn't a lucky month. It was the biggest membership growth in the gym's history.
KEY RESULTS
- ✅ 37% increase in total membership over 6 months
- ✅ Largest member growth in CrossFit Chemistry's history
- ✅ Growth achieved during winter — the slowest period in the fitness industry
- ✅ Team equipped with client engagement strategies that improve long-term retention
"Jack from Xcelerate Digital Systems has been instrumental in growing our business at CrossFit Chemistry. His marketing campaigns have delivered great results, and he's also taught our team valuable strategies for engaging with potential clients and building lasting relationships."
— David Quinn, CrossFit Chemistry
If you want to see what a predictable member growth system looks like for your gym, book your free XDS Game Plan session today.