15 New Members From Paid Social, And All 15 Still Signed Up

David Quinn built CrossFit Chemistry in Newcastle as a serious training environment, and inside the four walls the coaching was never the issue.

Leads were never the problem

Outside the gym was a different story. The website wasn't doing any real work, there was no system turning an enquiry into a booked trial, and the gym's own Wodify CRM sat mostly unused for follow-up. The ads ran on one broad offer, a free seven-day pass, and the only number anyone watched was cost per lead. A cheap lead who never walks in the door costs more than an expensive one who signs up.

Follow-up first, then test the offer

The Growth Engine went in: Meta ads, landing pages, and automated follow-up that reaches every enquiry the moment it lands and writes it into GoHighLevel and Wodify, so nothing waits on a coach between classes. David's team got direct training on turning that first conversation into a member. Then the offers went head to head: the free pass, the Elements beginner program, and capped intakes with only 12 spots each. Every lead was tagged from the ad through to the member record, so each offer was judged on who joined, not on who filled in a form.

15 members, and every one still signed up

From May 2025 to August 2026, the ads brought 98 people into the gym's systems. 15 of them became members, and on 21 August 2026 all 15 were still active. The offer made the difference. Elements brought members in at $284 of ad spend each, while the free pass converted about one lead in seven. On the same ad, “Only 12 spots per intake” turned 3 of 4 tracked leads into members, against 2 of 6 for the free-pass line. Across the whole gym, from every source, membership grew 37% over six months through winter, the biggest increase in its history.

Chemistry's numbers are Chemistry's numbers, and some of the samples are small. What transfers is the method: count members, not leads, and let the offer do the filtering.