How Energised Networks Cut Their Lead Cost By 74% While Getting Better Quality Leads In 3 Months
How We Helped Energised Networks Drop Their Lead Cost From $199 To $51 While Improving Lead Quality In 3 Months
What they came in with, and what changed.
- Stop overpaying for leads that don't convert
- Build a consistent, predictable pipeline of enquiries
- Find a marketing partner who gives it to them straight
- Paying $199 per lead with poor conversion rates
- Most leads were low quality and not converting
- No predictable pipeline, no visibility on results
- Lead cost dropped from $199 to $51 in 3 months
- Lead quality improved alongside the cost reduction
- 1 in 5 leads converting on the same ad spend
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
The tyre-kicker problem
Energised Networks installs residential CCTV. The work was never the issue, Adam builds a good system and stands behind it. The leads were the issue: $199 each, and most of them went nowhere, people who enquired, wasted his time on the phone, and were never going to book. There was no way to predict what next week would bring, just an expensive, inconsistent stream of enquiries and a nagging feeling that the marketing looked busy but couldn't be traced to an actual job.
Why cheap and good aren't supposed to go together
The easy fix for an expensive lead is a cheaper lead, and everyone knows the catch: cut cost per lead and you usually cut quality with it. So the brief wasn't just get Adam more leads, it was strategy and offer positioning first, before a dollar went to ads, so the landing page did the filtering before a price shopper ever reached his inbox. Meta ads went live to the right suburbs. Automated follow-up answered faster than Adam ever could by hand. Then it got tested and tightened every month, not launched and left.
The number that isn't supposed to happen
Three months in: $51 a lead, down from $199. Same spend, one in five converting where most weren't converting at all. That's the part worth sitting with: Energised Networks didn't trade quality for cost, it got both, which is the actual proof the system did something, not just the ad account.
Energised Networks' numbers are Energised Networks' numbers, a CCTV installer in one market, at one ad spend. What transfers to your business is the method: strategy before spend, a landing page that filters before it converts, and follow-up fast enough that the lead is still warm. The free Game Plan session is where we look at your numbers and tell you straight whether the same approach fits.
Every stage, measured.
Down from $199, on the same ad spend.
In 3 months, with better quality leads, not worse.
Where most weren't converting at all before.
Full system built and running inside 90 days of launch.
Drag the line. See the difference.
Traceable results, on the record.
Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. One thing I really like is that everything is laid out before you, non-sugar-coated predictions on what to expect. An easy-to-use platform. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need.
