THE SUMMARY
- Stop overpaying for leads that don't convert
- Build a consistent, predictable pipeline of enquiries
- Find a marketing partner who gives it to them straight
- Paying $199 per lead with poor conversion rates
- Most leads were low quality and not converting
- No predictable pipeline, no visibility on results
- Lead cost dropped from $199 to $51 in 3 months
- Lead quality improved alongside the cost reduction
- 1 in 5 leads converting on the same ad spend
SEE THE XDS TRANSFORMATION
APPLY FOR YOUR FREE 45-MINUTE STRATEGY SESSION WITH JACK TODAY
How We Helped Energised Networks Drop Their Lead Cost From $199 To $51 While Improving Lead Quality In 3 Months
CLIENT OVERVIEW
Energised Networks is a residential CCTV installation business serving homeowners who want reliable security solutions. Like most trade and service businesses, they built their operation on doing good work. The problem wasn't the work. It was the leads.
THE CHALLENGE
Adam was paying $199 per lead. That alone is a tough pill to swallow. But the real problem was what those leads were worth.
Most weren't converting. He was spending big to fill a pipeline full of tyre-kickers — people who enquired, wasted his time, and went nowhere.
There was no system. No way to predict what was coming in next week or next month. Just an expensive, inconsistent stream of low-quality enquiries and a growing frustration with marketing that looked busy but delivered nothing he could trace to an actual job.
If you've been there, you know what that feels like. You're not short on activity. You're short on results.
THE SOLUTION
Adam came to XDS and we built the full Growth Engine from the ground up.
That meant starting with the strategy before spending a cent on ads. We nailed the offer positioning and messaging to attract buyers, not browsers. Then we built landing pages engineered to filter out price shoppers before they hit Adam's inbox.
Meta ads went live targeted at the right people in the right areas. Automated follow-up sequences kicked in the moment a lead came through, responding faster than any human could and nurturing prospects through to a booked call.
Pipeline management and ongoing optimisation meant we weren't just launching and hoping. Every month we tested, tweaked, and tightened.
THE TRANSFORMATION
Before: $199 per lead. Most not converting. No pipeline predictability.
After 3 months: $51 per lead. Better quality. 1 in 5 converting. Same ad spend.
Here's what makes this result worth paying attention to. Most businesses assume cheaper leads means worse leads. You cut cost per lead, you sacrifice quality. That's the trade-off everyone accepts.
Energised Networks got both. Lead cost dropped 74% and the leads that came through were better. That's not a cost reduction story. That's a system story.
KEY RESULTS
- ✅ Lead cost reduced from $199 to $51 — a 74% drop in 3 months
- ✅ Lead quality improved alongside the cost reduction
- ✅ Full pipeline built and running within 90 days of launch
- ✅ Ongoing optimisation continues to improve performance month on month
"Working with Jack on growing my business has been a straightforward process. He definitely knows what he is doing. Everything is laid out before you — non-sugar-coated predictions on what to expect. He is always working behind the scenes, tweaking the system to improve performance. If you are looking to market your business, Jack at Xcelerate is the guy you need."
— Adam Roulston, Energised Networks
If you're paying too much for leads that aren't converting, that's a system problem. Not a market problem. Book your free XDS Game Plan session and we'll show you exactly where the leaks are and what it would take to fix them.