This Cairns Hardware Store Had No Website And Zero Online Presence. Here's What Changed Everything.

Local Trading Supplies has been serving tradies and homeowners in Far North Queensland for years, the kind of hardware store where the staff actually know which product you need, not just where it sits on the shelf.

The best-kept secret in Cairns

None of that mattered online. Their old site wasn't live, so every tradie who searched for building supplies in Cairns landed on Bunnings instead, not because Bunnings was better, but because Bunnings was the only one findable.

Building a site the team could actually run

The fix started with a new site built from the ground up, professional and simple enough that the team could update a price or a product themselves without calling a developer every time, which matters when you're running a shopfront, not a marketing department. Alongside it, local SEO work so the store actually surfaced when Cairns searches happened, plus a Meta awareness campaign to put the name in front of local buyers who didn't know it existed yet.

From invisible to found

Before, Local Trading Supplies had no functioning website and no presence in local search. Bunnings owned the screen by default. Now there's a live site the team runs themselves, real visibility in local search, and for the first time, a way for a potential customer to see what makes the store different before they've even walked in.

Local Trading Supplies had one specific problem: existing, but not being found. The free session is where we find out what's actually costing your business customers.