This Cairns Hardware Store Had No Website And Zero Online Presence. Here's What Changed Everything.






THE SUMMARY
- Get found online by local tradies
- Compete with the bigger guys with local SEO
- Build a professional website that works
- No live website and zero online visibility
- Losing local customers to the big shed
- Great reputation but no way to prove it online
- Professional new website live and self-managed
- Improved local SEO and search visibility
- Online presence now matches real-world reputation
SEE THE XDS TRANSFORMATION


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How XDS Helped Local Trading Supplies Finally Get Found Online After Years Of Being Invisible To Local Buyers
Local Trading Supplies is a locally owned hardware and building supplies store in Portsmith, Cairns.
They've been serving tradies and homeowners in Far North Queensland for years.
Their team knows building products inside out and provides the kind of expert advice you'll never get from a big shed.
THE CHALLENGE
Local Trading Supplies had one massive problem.
They were invisible online.
Their old website was terrible and wasn't even live.
So every time a local tradie or homeowner jumped on Google looking for supplies, they found Bunnings.
Not the local blokes who actually know what they're talking about.
It didn't matter that their service was better, their advice was sharper, and their staff could actually tell you which product to use.
None of that matters if no one can find you.
They were the best kept secret in Cairns. And that was costing them every single day.
THE SOLUTION
We started with the website.
Built a brand new site from the ground up.
Professional. Clean. Easy to use.
And built so the team at Local Trading Supplies could manage it themselves without needing to call a developer every time they wanted to change a price or update a product.
These are busy people running a shopfront.
They don't have time for complicated backends.
On top of that, we worked on their local SEO and search presence so they'd actually start showing up when people in Cairns searched for building supplies.
We also ran a targeted awareness campaign through Meta ads to put them in front of local buyers who didn't even know they existed.
THE TRANSFORMATION
Before working with us, Local Trading Supplies had no functioning website and no presence in local search results.
Bunnings owned the screen every time.
Now they've got a professional online brand that matches the quality of service they've always delivered in person.
Their website is live, it's sharp, and the team runs it themselves.
They're showing up in local search.
And for the first time, potential customers can see what makes them different before they even walk through the door.
- ✅ Brand new professional website built and launched in 3 months
- ✅ Website designed for self-management by a busy shopfront team
- ✅ Local SEO and search visibility improved across Cairns
- ✅ Awareness campaign driving local reach through Meta ads

Ready to stop being your area's best kept secret? Apply for your free 45-minute strategy session with Jack today.