60 Booked Skip Bin Jobs From $3,436 Of Google Ads In 90 Days
How XDS turned $3,436 of Google Ads into 60 booked skip bin jobs for Tropical Skips Cairns in 90 days
What they came in with, and what changed.
- Turn Google Ads spend into booked jobs, not just enquiries
- See which enquiries the ads actually paid for
- Keep cost per booked job low enough to scale
- Enquiries came in from every direction with no reliable way to tell which ones the ads produced
- Cost per lead said nothing about which leads became bookings
- Spend decisions were made on form fills, not on jobs
- 60 booked jobs from Google Ads in 90 days
- $57 of ad spend per booked job
- Google Ads enquiries book at 1 in 3, the best of any source
How the engine was built.
The problem, the build, and what it produced. Three parts, one system.
Tropical Skips Cairns hires out skip bins across Cairns and already had the reputation: 854 five-star Google reviews. What they needed was proof that their ad spend was turning into work.
Leads you can't trace back to a booking
Form fills and calls were landing, but nothing joined an enquiry from an ad to the job it became. Without that, every budget decision was made on cost per lead, a number that says nothing about whether the phone call turned into a bin on a driveway.
One campaign, wired to the booking system
XDS ran a single residential search campaign and tagged every enquiry with the Google click it came from, all the way through to the Tropical Skips booking system. Form submissions and calls are tracked as separate named actions, and confirmed bookings are sent back to Google Ads, so the account reports on jobs rather than just leads.
Bookings, not just leads
Across the 90 days to 13 October 2026 the campaign brought in 172 enquiries. 60 of them booked a bin, at $57 of ad spend per booked job and $20,767 in quoted job value from $3,436 of spend. Google Ads enquiries booked at 1 in 3, better than every other source combined.
Tropical Skips' numbers are Tropical Skips' numbers. What transfers is the method: measure ads against booked jobs, and spend follows the work, not the clicks.
Every stage, measured.
From 172 enquiries the campaign brought in over 90 days.
$3,436 of total spend, measured against bookings, not clicks.
34.9% of Google Ads enquiries booked a bin, against 28.1% from every other source combined.
About six dollars of booked work for every dollar of ad spend.
Drag the line. See the difference.
