THE SUMMARY
- Reach everyday athletes across Australia
- Stop relying on referrals and clinic leads
- Build a consistent, predictable client pipeline
- Stuck waiting on referrals to come in
- Limited reach despite being able to serve nationally
- No system to attract and convert ideal clients
- 4 clients converted within just 5 weeks
- Cost per lead came in at $57.21
- Full national reach unlocked from Perth base
SEE THE XDS TRANSFORMATION
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How We Helped A Perth Sports Dietitian Reach Australia-Wide Everyday Athletes At $110 Cost Per Client Acquired
Wright Dietitian is a Perth-based sports dietitian practice run by Samantha Wright, specialising in performance nutrition for everyday athletes — full-time professionals who compete on weekends in events like HYROX, marathons, and endurance sport. With the ability to service clients across Australia, Samantha had the expertise and capacity to grow. What she lacked was a system to reach the right people at scale.
Before working with Xcelerate, Samantha's client pipeline depended almost entirely on referrals and leads passed through her clinic network. It worked — until it didn't. The problem wasn't her service. It was reach. Referrals are unpredictable, slow, and geographically limited. For a practitioner who could work with athletes anywhere in Australia, being stuck waiting on local word-of-mouth was a growth ceiling she couldn't break through on her own. There was no system attracting the everyday athlete who trains hard Monday to Friday and races on the weekend — the exact person Samantha was built to help.
Xcelerate built and launched the full Growth Engine for Wright Dietitian — targeting everyday athletes nationwide with Meta ad campaigns engineered to attract serious competitors, not casual browsers. Landing pages were built to speak directly to the performance-focused professional: someone who takes their weekend racing as seriously as their weekday career. Automated follow-up sequences were put in place to nurture enquiries from first click through to booked intro call, so no lead slipped through the cracks while Samantha was with clients.
Before the Growth Engine, Samantha had no consistent way to reach her ideal client outside of Perth. Within 5 weeks of launch, the system was generating leads at $57.21 each — qualified everyday athletes booking intro calls at $73.38 per booking and moving through to proposal stage at $110.45. Four clients converted inside the first five weeks. The pipeline that didn't exist is now producing measurable, traceable results week after week.
KEY RESULTS
- ✅ 4 clients converted within the first 5 weeks of launch
- ✅ Cost per lead: $57.21
- ✅ Cost per intro call booked: $73.38
- ✅ Cost per proposal sent: $110.45
- ✅ National reach achieved from a Perth-based practice
The Xcelerate team really know their stuff and have exceeded all my expectations! In a very short time, I’ve seen results I couldn't have imagined without their expertise and support. I would strongly recommend them to anyone looking for real progress!
If you're ready to stop waiting on referrals and start building a pipeline that finds your ideal clients on autopilot, book your free XDS Game Plan session today.